Thirsty Thursday Eve - Fireball Cinnamon Whisky
Fireball is weird. Not the whisky itself, but rather the culture around it. The legend of Fireball Cinnamon Whisky (or “Dr. McGillicuddy’s Fireball Whisky” as it was originally known) begins in Canada. It seems to have been a mostly local beverage until closer to 2007 when it was rebranded as the Fireball that we know today. The spike in sales and expansion from small town secret to global hit appears to have happened somewhere between 2011 and 2013. It’s amazing what good marketing can accomplish. My first exposure to Fireball was probably around 2010 or 2011 in the early days of its remarkable growth. A friend and classmate absolutely loved Fireball, second only to Southern Comfort. (Or maybe Fireball and then SoCo? I actually don’t know which she preferred between the two.) As I have discussed before , I bought a bottle of Southern Comfort on her recommendation and absolutely hated it. Hence, I decided that anything Megan liked, I would probably hate. I wrote off Fireball as ...